 |  |
Collegiate Water Polo Association Institutions Lead the 2012 Global Language Monitor Internet Media Buzz Rankings
NEW YORK, N.Y. -- Collegiate Water Polo Association (CWPA) institutions are among the most discussed colleges/universities on the web as the Massachusetts Institute of Technology topped Harvard University for the top ranking of American universities by Internet Media Buzz according to the Global Language Monitor (GLM). This was the first time a technical institute topped the rankings; MIT did so by the largest distance ever measure in the history of the TrendTopper Rankings. This is the eighth TrendTopper MediaBuzz ranking over the preceding five years; the rankings are conducted every nine months.
In the University Division, MIT was followed by Harvard, with the highest differential between No. 1 and No, 2 ever recorded. The University of Chicago took it usual position in the Top Ten, this year at No. 3, followed by Columbia University and past No. 1, the University of Wisconsin–Madison. Always strong Cornell University moved up to No. 6, while the University of California-Los Angeles (UCLA) took the top spot in California besting Stanford University. Yale University and the University of Texas-Austin round out the Top Ten.
The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or "brand equity", using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 210 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.
The Top Universities by TrendTopper MediaBuzz with current ranking and change from last ranking follow:
1. Massachusetts Institute of Technology (5)
2. Harvard University (-1)
3. University of Chicago (+4)
4. Columbia University (0)
5. University of Wisconsin—Madison (+9)
6. Cornell University (+4)
7. University of California—Los Angeles (+10)
8. Stanford University (-1)
9. Yale University (+4)
10. University of Texas—Austin (-2)
11. University of Washington (0)
12. University of Pennsylvania (+4)
13. University of Michigan—Ann Arbor (-3)
14. University of California–Berkeley (-12)
15. Princeton University (+1)
16. Ohio State University—Columbus (+13)
17. University of California — Davis (+2)
18. Indiana University—Bloomington (+6)
19. Virginia Tech (+18)
20. New York University (+3)
21. Duke University (+6)
22. University of California—San Diego (+3)
23. Georgia Institute of Technology (-2)
24. Johns Hopkins University (+7)
25. University of Virginia (+11)
In the college rankings, the University of Richmond completed its long climb to the top.
Reflecting the healthy distribution of "Little Ivies" across the nation landscape, Richmond is the sixth different college to take the top spot since these rankings began, which now have been represented by the South (Richmond and Davidson University), the West (Colorado College), the East (Williams College and Wellesley College) and the Midwest (Carleton College). Wellesley was also the only women's college to top a general college ranking.
The Top Universities by TrendTopper MediaBuzz with current ranking and change from last ranking follow:
1. University of Richmond (+2)
2. Williams College (+1)
3. Smith College (+18)
4. Bucknell University (+19)
5. Union College (+3)
6. Amherst College (+13)
7. Colorado College (+21)
8. Oberlin College (+20)
9. The Cooper Union (+28)
10. Pratt Institute (+12)
11. Colgate University (+37)
12. Wellesley College (+14)
13. Occidental College (+27)
14. Middlebury College (+16)
15. The Juilliard School (+8)
16. Davidson College (+26)
17. School of the Art Institute of Chicago (+22)
18. Pomona College (+6)
19. United States Military Academy (+24)
20. Vassar College (+29)
21. Emerson College (+45)
22. Bowdoin College (+17)
23. Carleton College (+9)
24. United States Naval Academy (+32)
25. Hamilton College (+38)
The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 210 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.
Unlike other college rankings, specialty schools such as Julliard, SAIC, and the Cooper Union, the service academies, business, tech schools are included in the rankings. Also incorporated into the rankings are "for profit" (University of Phoenix) and online institutions, such as Capella and Walden. This is to provide true comparisons between and among the various types of post-secondary institutions now available to the discerning educational consumers.
The TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Colleges. The schools were ranked in the last week of March 2012, with a December snapshot as well as the last day of the previous surveys as the base.
TrendTopper MediaBuzz utilizes a mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 175,000 print and electronic media, as well as new social media as they emerge. The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.
Release courtesy Global Language Monitor
