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Under Armour Named Exclusive Official Outfitter of Maryland Athletics
COLLEGE PARK, Md. - The University
of Maryland Department of Athletics and Under Armour, Inc.
(NYSE:UA) announced Tuesday that the Baltimore-based leader in
performance apparel and footwear will become the exclusive official
outfitter of Maryland Athletics effective January 1, 2009.
The five-year, $17.5 million agreement gives Under Armour the right
to provide uniforms, apparel and footwear to each of the Terps' 27
varsity sports. Under Armour has previously signed apparel
partnerships with Maryland's football, men's soccer and men's
lacrosse teams. The University's new department-wide outfitter
agreement includes an annual Under Armour product allowance as well
as a rights fee, marketing entitlements, event tickets, and retail
licensing rights. The contract includes two one-year options
exercisable with both parties' consent.
"The University of Maryland is a perfect match for the Under Armour
brand with a rich heritage in performance and undeniable spirit to
be the best," said Kevin Plank, Under Armour Chairman and CEO.
"Maryland has a tremendous, loyal fan base right in our own
backyard, and we believe this partnership will have an immediate
positive impact for our brand and the top-level athletic program at
the University."
"This new Maryland Athletics partnership with Under Armour is a
source of great satisfaction and excitement," said University of
Maryland Director of Athletics Deborah A. Yow. "We believe Under
Armour is clearly positioned to be the industry leader in athletic
apparel and footwear, across the country as well as globally."
Under Armour, the originators of performance apparel, has
transitioned athletes into moisture-wicking apparel since 1996.
Under Armour products are sold worldwide and worn by athletes at
all levels, from youth to professional, on playing fields around
the globe.
"The University is very proud of Kevin Plank and his
accomplishments at Under Armour," said President C. D. Mote, Jr.
"As a Maryland graduate he is an inspiration to our students and
others here on multiple fronts: his ethics, his entrepreneurship,
and his investment in the community are remarkable. He is an
outstanding mentor for many students who aspire to his standard.
"
Kevin Plank founded Under Armour after playing college football as
a special teams captain for the University of Maryland football
team. He earned his Bachelor of Science degree in business
administration from Maryland and is a member of the Board of
Trustees of the University of Maryland College Park Foundation.
About Under Armour, Inc.
Under Armour® (NYSE: UA) is a leading developer,
marketer, and distributor of branded performance apparel, footwear,
and accessories. The brand's moisture-wicking synthetic
fabrications are engineered in many different designs and styles
for wear in nearly every climate to provide a performance
alternative to traditional natural fiber products. The Company's
products are sold worldwide and worn by athletes at all levels,
from youth to professional, on playing fields around the globe. The
Under Armour global headquarters is in Baltimore, Maryland, with
European headquarters in Amsterdam's Olympic Stadium, and
additional offices in Denver, Hong Kong, Toronto and Guangzhou,
China. For further information, please visit the Company's website
at www.underarmour.com.
Release courtesy University of Maryland





