Princeton to Launch Video Site on September 1; Eliminates Media Guides

PRINCETON, N.J. -- The Princeton University Department of Athletics will be launching its new video site, www.goprincetontigers.tv, on Sept. 1, in advance of the start of the 2009-10 athletic year.

The new site will be the home for the expanded department video initiatives. In addition to continuing to offer live and on-demand streaming of athletic events under a subscription model, goprincetontigers.tv will also offer a large library of free video content as part of Princeton's focus on presenting its student-athletes and their experiences.

Princeton will continue to offer all of the written content on its main Website (goprincetontigers.com) that it always has in support of its 38 varsity programs and will continue to supplement the main site with TigerBlog (www.goprincetontigers.blogspot.com), which is updated daily with less formal information.

Included in the video initiative will be highlights, interviews, features, Q&As, facility tours and other content aimed at bringing Princeton's 1,000 athletes to life on the Web. GoPrincetonTigers.tv will replace the existing "TigerZone" and Princeton's newly created youtube channel.

GoPrincetonTigers.com often reaches close to one million page views per month.

Other projects planned are a redesigned, free version of the Tiger Cub Club that will include video projects aimed directly at children, expanded historical archives that will include video and podcasting of coaches' shows and athlete interviews.

Princeton will also be eliminating the production of traditional media guides with the start of the 2009-10 academic year in a move that represents both economic realities and a commitment to a progressive approach to athletic communications.

"The state of the economy has forced every segment of intercollegiate athletics to evaluate their priorities," says Director of Athletics Gary Walters. "We feel that we have found the right direction for our players, fans, coaches, supporters and prospective athletes."

Princeton will not be creating guides and then posting them to the Web in pdf form as solely a cost-cutting measure. Princeton will have all of the information that would have been contained in its guides available on-line, though in a more easily accessible format.